Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Dr Pepper shopping experience:

1. Compare - without doubt the biggest advantage that the Dr Pepper offers shoppers today is the ability to compare thousands of Dr Pepper at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.

2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about

3. Testimonials - don't know anybody that has bought a Dr Pepper? Wrong! If the Dr Pepper is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.

4. Questions - Got a question about Dr Pepper then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....

5. Reputation - Never heard of the company selling Dr Pepper? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Dr Pepper and build up a picture of their reputation for sales, returns, customer service, delivery etc.

6. Returns - still worried that even after all of the above your Dr Pepper wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.

7. Feedback - happy with your Dr Pepper then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.

8. Security - check for the yellow padlock on the Dr Pepper site before you buy, and the s after http:/ /i.e. https:// = a secure site

9. Contact - got a question about Dr Pepper, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.

10. Payment - ready to pay for your Dr Pepper, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.

{{Infobox Beverage|name = Dr Pepper|image =
Dr Pepper logo|type = Soft drink (formerly [Dr Pepper/Seven Up)], Texas, ]|discontinued =|color = Caramel|flavour =|variants = Diet Dr Pepper; Caffeine-free Dr Pepper; Diet Caffeine-free Dr Pepper; Red Fusion; Cherry Vanilla Dr Pepper; Diet Cherry Vanilla Dr Pepper; Dr Pepper Berries & Cream; Diet Dr Pepper Berries & Cream|related = A&W Root Beer-->

Dr Pepper is a carbonation soft drink marketed in North America by Cadbury Schweppes Americas Beverages (CSAB), a unit of Cadbury Schweppes. The headquarters of CSAB are situated in Plano, Texas, a suburb of Dallas, Texas. There is also a no-sugar version, Diet Dr Pepper, as well as many other flavors.

Overview and history The drink was first sold in Waco, Texas, in 1885. It was introduced nationally in the United States at the 1904 Louisiana Purchase Exposition as a new kind of cola. The exact date of Dr Pepper's conception is unknown, but the United States Patent and Trademark Office recognizes December 1, 1885 as the first time Dr Pepper was served.

It was formulated by Germany pharmacist Charles Alderton in Morrison's Old Corner Drug Store in Waco. Dr. Pepper FAQ, Cadbury Schweppes Americas Beverages, Accessed July 20, 2007To test his new drink, he first offered it to store owner Wade Morrison, who also found it to his liking. After repeated sample testing by the two, Alderton was ready to offer his new drink to some of the fountain customers. Other patrons at Morrison's soda fountain soon learned of Alderton's new drink and began ordering a "Waco". Alderton gave the formula to Morrison. A popular belief is that the drink was named after Morrison's former employer in Texas, but this has been disputed by the Dr Pepper company itself. They state that before moving to Texas, Morrison lived in Wythe County, Virginia near a Dr. Charles T. Pepper, and may have been close to Pepper's daughter at the time.

Unlike Coca-Cola and Pepsi, Dr Pepper is not marketed as a cola. Dr Pepper's flavor is allegedly derived from a mixture of soda fountain flavors popular when the drink was first devised. A partial list of these flavors can be seen at the bottling plant in Dublin, Texas, although the formula itself (with its twenty-three ingredients) is a closely guarded secret. There is a long-lived urban legend that Dr Pepper contains prune juice. However, according to the manufacturer, prune juice is not and never has been an ingredient of the drink.

There is also a Dr Pepper Museum in downtown Waco. It is located in the Artesian Manufacturing and Bottling Company building in downtown Waco, and opened to the public in 1991. The Artesian Manufacturing and Bottling Company building was the first building to be built specifically to bottle Dr Pepper. The building was completed in 1906 and Dr Pepper was bottled there until the 1960s. The museum has three floors of exhibits, a working old-fashioned soda fountain, and a gift store full of Dr Pepper memorabilia. (As the picture shows, the building has differing color bricks, since it was heavily damaged by the Waco Tornado.)Dr Pepper almost became a Coca-Cola brand in the mid-to-late 1980s. Dr Pepper became insolvent in the early 1980s, prompting an investment group to take the company private. Several years later, Coca-Cola attempted to acquire Dr Pepper, but was blocked from doing so by the Federal Trade Commission (FTC). Around the same time, Seven Up was acquired from Phillip Morris by the same investment company that bailed out Dr Pepper. Upon the failure of the Coca-Cola merger, Dr Pepper and Seven Up merged (creating Dr Pepper/Seven Up, Inc., or DPSU), giving up international branding rights in the process. After the DPSU merger, Coca-Cola obtained most non-U.S. rights to the Dr Pepper name (with PepsiCo taking the Seven Up rights).

{{Infobox nutrition facts | serv_size_us = 12 fl oz | serv_size_met = 355ml | #_servings = 1 | calories = 150 | cal_from_fat = 0 | total_fat_g = 0 | sat_fat_g = 0 | trans_fat_g = 0 | cholesterol_mg = 0 | sodium_mg = 55 | potassium_mg = 0 | carb_g = 40 | fiber_g = 0 | sugars_g = 40 | protein_g = 0 | vit_a = 0 | vit_c = 0 | calcium = 0 | iron = 0 -->

Distribution In the United States, Cadbury Schweppes Americas Beverages (CSAB) does not have a complete network of bottlers and distributors, so the drink is sometimes bottled under contract by Coca-Cola or Pepsi bottlers. Prior to the initial Cadbury Schweppes investment-turned-buyout, 30% of Dr Pepper/Seven Up products were produced and distributed by Pepsi bottlers, and another 30% by Coca-Cola bottlers. The remaining 40% was produced and distributed by independent bottlers (mainly consisting of pre-Dr Pepper/Seven Up-merger regional bottlers) and the Dr Pepper/Seven Up Bottling Group.

Presently, Dr Pepper is mostly reliant on the Cadbury Schweppes Bottling Group (known as Dr Pepper/Seven Up Bottling Group until June, 2006) to bottle and distribute its products in 30+ states. Coca-Cola and Pepsi have essentially stopped bottling and distributing CSAB products in favor of in-house alternatives, although regional exceptions can be found. It is notable that Pepsi bottlers have been dropping Dr Pepper without an equivalent replacement. Previously a Pepsi bottler without a Dr Pepper franchise would typically bottle Dr. Wells, and Coke bottlers would make Mr. Pibb.

In Canada and Poland, Cadbury-Schweppes has licensed distribution rights to PepsiCo. In Mexico, Germany, France, Italy, Sweden, The Netherlands, Slovakia, Finland, Austria, Czech Republic, Belgium, and Norway, Cadbury-Schweppes owns the trademark and distributes the product. In Spain, Turkey, and Greece it is almost impossible to find as it is usually imported from the United Kingdom in particular supermarkets. In almost all of the other countries of the world, The Coca-Cola Company purchased the trademark from Cadbury-Schweppes and distributes the product. This mixed worldwide ownership of the trademark is due to antitrust regulations which prevented Coca-Cola from purchasing the rights everywhere. Dr Pepper is also available in Japan and South Korea. Although not locally bottled in New Zealand any more, imported cans of Dr Pepper are often found in independent convenience stores (dairies).

Dr Pepper and high fructose corn syrup Much of the soft drink industry in the United States stopped using sugar in the 1980s, in response to a series of price supports and import quotas introduced beginning in 1982 that increased the price of sugar above the global market price. As a result, most U.S. soft drinks, including Dr Pepper, now use high fructose corn syrup instead of sugar.

A handful of U.S. bottling plants still use sugar to sweeten Dr Pepper. Perhaps best known is the Dr Pepper bottling plant in Dublin, Texas, the product of which is known as Dublin Dr Pepper. In the 1980s, plant owner Bill Kloster (1918 – 1999) refused to convert the plant to high fructose corn syrup. Since 2003, Dublin Dr Pepper has expanded its distribution to most of Texas and the Internet. Other bottlers still using sugar include Temple Bottling Company, in Temple, Texas, Ab-Tex in Abilene, Texas, and West Jefferson Dr Pepper (WJDP) of West Jefferson, North Carolina.

On March 25, 2007, Coca-Cola bottlers in the Dr Pepper Heartland commenced sales of 16 ounce cans of Dr Pepper made with cane sugar and featuring a logo with 'Old Doc' himself on them. This product is scheduled to be a limited time release.

Name formatting The full stop (fullstop) after "Dr" was discarded for stylistic and legibility reasons in the 1950s. Dr Pepper's logo was redesigned and the text in this new logo was slanted. The period made "Dr." look like "Di:". After some debate, the period was removed for good (it had been used off and on in previous logos), as it would also help remove any medical connotation with the product.

Miscellany Dr Pepper is the name of a poker variant, whereby in addition to jokers, the cards 10, 2, and 4 are wild cards (taken from a previous advertising slogan which encouraged customers to drink a Dr Pepper at 10, 2, and 4 o'clock).

The company sells more Dr Pepper in the Roanoke Valley area of Virginia than any other metropolitan area east of the Mississippi River. Roanoke is approximately 90 miles east of the hometown of Dr Charles T. Pepper, which is Rural Retreat, Virginia. In the past, the city has been named the "Dr Pepper Capital of the World," and broke world records for its mass consumption of Dr Pepper in the late 1950s. Dr Pepper donated a portion of its sales revenue in the Roanoke area to finance restoration of a circa-1950s neon Dr Pepper sign, which has the company's "10, 2, 4" logo from the time, in downtown Roanoke.

Advertising and product placement Arguably the most famous of Dr Pepper's advertising campaigns was their "Be a Pepper" series. These commercials referred to fans of Dr Pepper as "Peppers," and often featured crowd dance scenes with elaborate, over-the-top choreography. One popular ad included the jingle:

{{cquote] references and parodies. One of the first was a sketch on the program Second City Television, in which an overly-excited injured man (Eugene Levy) extols the work of a "Dr. Shekter" (Rick Moranis) who's been treating him. Levy and a group of patients wearing casts and crutches engage in their own elaborate dancing and singing (Wouldn't you like to have my doctor, too?), all to the alarm of Shekter (These people should not be dancing!).

Perhaps the most familiar face of these "I'm a Pepper" commercials, David Naughton, later had his breakthrough film role as the main character in the John Landis film An American Werewolf in London.

In 1986, the movie Short Circuit included many advertisements for Dr Pepper, including the old slogan ("Wouldn't you like to be a Pepper too?") used by the main protagonist Johnny 5. In the "Hate Plague" story arc in the Transformers series, the character Wreck-Gar infects Rodimus Prime with the line "I'm a Pepper. Wouldn't you like to be a Pepper too?" In the movie The Life Aquatic with Steve Zissou, Jeff Goldblum's character can be seen wearing an "I'm A Pepper" shirt while he's being held captive by pirates. Also, in the 1981 film, The Cannonball Run, actor Dom DeLuise (as Victor Prinzim) can be seen singing the "I'm a Pepper" jingle while running out of a Mini-Mart.



Dr Pepper has also been featured outside of the "I'm a Pepper" motif:



Dr Pepper's "Be You" advertising campaign centered around commercials featuring pairs of popular musicians, including LeAnn Rimes with Reba McEntire, Paulina Rubio with Celia Cruz, Thalía with Tito Puente, B2K with Smokey Robinson, Anastacia with Cyndi Lauper, Patricia Manterola with Ana Gabriel, and LL Cool J with Run-D.M.C. The campaign also featured individual musicians, notably Garth Brooks.

Dr Pepper was introduced to the Australian market in 1997 with a short-lived TV advertising campaign and low priced 280 ml cans sold through supermarkets. Dr Pepper was subsequently sold in 1.25 litre plastic bottles alongside other major brands until 2003. Cadbury Schweppes stated that the product did not gain acceptance by Australians, whose detractors complained that the drink tasted like "cough syrup" (a tag also given to Sarsaparilla). A report on the soft drink industry by IBIS accused Cadbury Schweppes of failing in their marketing of the brand, given its global appeal .

After withdrawing from the Australian market, Dr Pepper arrived without fanfare in New Zealand. Cans imported from the U.S. are available in some specialty stores in New Zealand and Australia.

On the 2000-12-20 episode of the Late Show with David Letterman, Letterman jokingly referred to Dr Pepper as "liquid manure". After a representative of Dr Pepper complained, CBS agreed not to rerun the Dec. 20 episode. Letterman repeatedly made assurances on the show that he was joking.

Several ads for Diet Cherry Vanilla Dr Pepper appeared on television in 2005. In one, a young woman on a blind date at a restaurant who sips into the beverage, suddenly making her date, restaurant patrons, and even a waitress all part of a musical sequence involving The Muppets version of the song "Mah Nà Mah Nà".

Recently, a new campaign was introduced, which features the Queen (band) song "I Want It All".

Dr Pepper slogans

Other flavors













Other Products



Imitations Many imitations of Dr Pepper exist and can often be identified by the use of "Dr" or "Mr" in their name. One of the most well-known competitors is Pibb Xtra, formerly called "Mr PiBB". It is made by The Coca-Cola Company.SoBe took its ginseng-infused approach with "Mr. Green".

Several other imitations include: Other generic versions are "Dr. Wells," "Mr. Ahhhh," "Doc Rocket" (from Trader Joe's) and "Dr. Foots."

The version sold at Safeway Stores was called "The Skipper" throughout the 1980s. Sometime in the 1990s it was renamed "Dr. Skipper", then "Dr. Select", and then "The Dr." After Safeway (UK)'s takeover by Morrisons, its version was renamed "Dr Pop".

Legal/trade history Dr Pepper was a frequent role player in the 1990s antitrust history of the United States. As part of these activities, economists and the courts have even weighed in with the opinion that Dr Pepper is a "Pepper" flavored drink and not a "Cola." In 1995, the Federal Trade Commission blocked a merger between The Coca-Cola Company and Dr Pepper on grounds that included concerns about a monopoly of the "Pepper" flavor category of soft drinks. In 1996, Dr Pepper was involved in an antitrust case involving Jerry Jones, the Dallas Cowboys, NFL Properties, Nike, Inc., and other commercial interests active at Texas Stadium in Irving, Texas. In 1998, the "Pepper" flavor soda category was a major part of the analysis supporting an antitrust case between Coca-Cola and Pepsi.

Sources | last = Rodengen | first = Jeffrey L. | title = The Legend of Dr Pepper/Seven-Up | publisher = Write Stuff Syndicate, Inc. | date = 1995 | isbn = 0-945903-49-9 -->

| title = History of Dr Pepper | url=http://www.brandspeoplelove.com/csab/Brands/DrPepper/HistoryofDrPepper/tabid/147/Default.aspx | accessdate = 2007-07-04 -->

References External links

{{Infobox Beverage|name = Dr Pepper|image =
Dr Pepper logo|type = Soft drink (formerly [Dr Pepper/Seven Up)], Texas, ]|discontinued =|color = Caramel|flavour =|variants = Diet Dr Pepper; Caffeine-free Dr Pepper; Diet Caffeine-free Dr Pepper; Red Fusion; Cherry Vanilla Dr Pepper; Diet Cherry Vanilla Dr Pepper; Dr Pepper Berries & Cream; Diet Dr Pepper Berries & Cream|related = A&W Root Beer-->

Dr Pepper is a carbonation soft drink marketed in North America by Cadbury Schweppes Americas Beverages (CSAB), a unit of Cadbury Schweppes. The headquarters of CSAB are situated in Plano, Texas, a suburb of Dallas, Texas. There is also a no-sugar version, Diet Dr Pepper, as well as many other flavors.

Overview and history The drink was first sold in Waco, Texas, in 1885. It was introduced nationally in the United States at the 1904 Louisiana Purchase Exposition as a new kind of cola. The exact date of Dr Pepper's conception is unknown, but the United States Patent and Trademark Office recognizes December 1, 1885 as the first time Dr Pepper was served.

It was formulated by Germany pharmacist Charles Alderton in Morrison's Old Corner Drug Store in Waco. Dr. Pepper FAQ, Cadbury Schweppes Americas Beverages, Accessed July 20, 2007To test his new drink, he first offered it to store owner Wade Morrison, who also found it to his liking. After repeated sample testing by the two, Alderton was ready to offer his new drink to some of the fountain customers. Other patrons at Morrison's soda fountain soon learned of Alderton's new drink and began ordering a "Waco". Alderton gave the formula to Morrison. A popular belief is that the drink was named after Morrison's former employer in Texas, but this has been disputed by the Dr Pepper company itself. They state that before moving to Texas, Morrison lived in Wythe County, Virginia near a Dr. Charles T. Pepper, and may have been close to Pepper's daughter at the time.

Unlike Coca-Cola and Pepsi, Dr Pepper is not marketed as a cola. Dr Pepper's flavor is allegedly derived from a mixture of soda fountain flavors popular when the drink was first devised. A partial list of these flavors can be seen at the bottling plant in Dublin, Texas, although the formula itself (with its twenty-three ingredients) is a closely guarded secret. There is a long-lived urban legend that Dr Pepper contains prune juice. However, according to the manufacturer, prune juice is not and never has been an ingredient of the drink.

There is also a Dr Pepper Museum in downtown Waco. It is located in the Artesian Manufacturing and Bottling Company building in downtown Waco, and opened to the public in 1991. The Artesian Manufacturing and Bottling Company building was the first building to be built specifically to bottle Dr Pepper. The building was completed in 1906 and Dr Pepper was bottled there until the 1960s. The museum has three floors of exhibits, a working old-fashioned soda fountain, and a gift store full of Dr Pepper memorabilia. (As the picture shows, the building has differing color bricks, since it was heavily damaged by the Waco Tornado.)Dr Pepper almost became a Coca-Cola brand in the mid-to-late 1980s. Dr Pepper became insolvent in the early 1980s, prompting an investment group to take the company private. Several years later, Coca-Cola attempted to acquire Dr Pepper, but was blocked from doing so by the Federal Trade Commission (FTC). Around the same time, Seven Up was acquired from Phillip Morris by the same investment company that bailed out Dr Pepper. Upon the failure of the Coca-Cola merger, Dr Pepper and Seven Up merged (creating Dr Pepper/Seven Up, Inc., or DPSU), giving up international branding rights in the process. After the DPSU merger, Coca-Cola obtained most non-U.S. rights to the Dr Pepper name (with PepsiCo taking the Seven Up rights).

{{Infobox nutrition facts | serv_size_us = 12 fl oz | serv_size_met = 355ml | #_servings = 1 | calories = 150 | cal_from_fat = 0 | total_fat_g = 0 | sat_fat_g = 0 | trans_fat_g = 0 | cholesterol_mg = 0 | sodium_mg = 55 | potassium_mg = 0 | carb_g = 40 | fiber_g = 0 | sugars_g = 40 | protein_g = 0 | vit_a = 0 | vit_c = 0 | calcium = 0 | iron = 0 -->

Distribution In the United States, Cadbury Schweppes Americas Beverages (CSAB) does not have a complete network of bottlers and distributors, so the drink is sometimes bottled under contract by Coca-Cola or Pepsi bottlers. Prior to the initial Cadbury Schweppes investment-turned-buyout, 30% of Dr Pepper/Seven Up products were produced and distributed by Pepsi bottlers, and another 30% by Coca-Cola bottlers. The remaining 40% was produced and distributed by independent bottlers (mainly consisting of pre-Dr Pepper/Seven Up-merger regional bottlers) and the Dr Pepper/Seven Up Bottling Group.

Presently, Dr Pepper is mostly reliant on the Cadbury Schweppes Bottling Group (known as Dr Pepper/Seven Up Bottling Group until June, 2006) to bottle and distribute its products in 30+ states. Coca-Cola and Pepsi have essentially stopped bottling and distributing CSAB products in favor of in-house alternatives, although regional exceptions can be found. It is notable that Pepsi bottlers have been dropping Dr Pepper without an equivalent replacement. Previously a Pepsi bottler without a Dr Pepper franchise would typically bottle Dr. Wells, and Coke bottlers would make Mr. Pibb.

In Canada and Poland, Cadbury-Schweppes has licensed distribution rights to PepsiCo. In Mexico, Germany, France, Italy, Sweden, The Netherlands, Slovakia, Finland, Austria, Czech Republic, Belgium, and Norway, Cadbury-Schweppes owns the trademark and distributes the product. In Spain, Turkey, and Greece it is almost impossible to find as it is usually imported from the United Kingdom in particular supermarkets. In almost all of the other countries of the world, The Coca-Cola Company purchased the trademark from Cadbury-Schweppes and distributes the product. This mixed worldwide ownership of the trademark is due to antitrust regulations which prevented Coca-Cola from purchasing the rights everywhere. Dr Pepper is also available in Japan and South Korea. Although not locally bottled in New Zealand any more, imported cans of Dr Pepper are often found in independent convenience stores (dairies).

Dr Pepper and high fructose corn syrup Much of the soft drink industry in the United States stopped using sugar in the 1980s, in response to a series of price supports and import quotas introduced beginning in 1982 that increased the price of sugar above the global market price. As a result, most U.S. soft drinks, including Dr Pepper, now use high fructose corn syrup instead of sugar.

A handful of U.S. bottling plants still use sugar to sweeten Dr Pepper. Perhaps best known is the Dr Pepper bottling plant in Dublin, Texas, the product of which is known as Dublin Dr Pepper. In the 1980s, plant owner Bill Kloster (1918 – 1999) refused to convert the plant to high fructose corn syrup. Since 2003, Dublin Dr Pepper has expanded its distribution to most of Texas and the Internet. Other bottlers still using sugar include Temple Bottling Company, in Temple, Texas, Ab-Tex in Abilene, Texas, and West Jefferson Dr Pepper (WJDP) of West Jefferson, North Carolina.

On March 25, 2007, Coca-Cola bottlers in the Dr Pepper Heartland commenced sales of 16 ounce cans of Dr Pepper made with cane sugar and featuring a logo with 'Old Doc' himself on them. This product is scheduled to be a limited time release.

Name formatting The full stop (fullstop) after "Dr" was discarded for stylistic and legibility reasons in the 1950s. Dr Pepper's logo was redesigned and the text in this new logo was slanted. The period made "Dr." look like "Di:". After some debate, the period was removed for good (it had been used off and on in previous logos), as it would also help remove any medical connotation with the product.

Miscellany Dr Pepper is the name of a poker variant, whereby in addition to jokers, the cards 10, 2, and 4 are wild cards (taken from a previous advertising slogan which encouraged customers to drink a Dr Pepper at 10, 2, and 4 o'clock).

The company sells more Dr Pepper in the Roanoke Valley area of Virginia than any other metropolitan area east of the Mississippi River. Roanoke is approximately 90 miles east of the hometown of Dr Charles T. Pepper, which is Rural Retreat, Virginia. In the past, the city has been named the "Dr Pepper Capital of the World," and broke world records for its mass consumption of Dr Pepper in the late 1950s. Dr Pepper donated a portion of its sales revenue in the Roanoke area to finance restoration of a circa-1950s neon Dr Pepper sign, which has the company's "10, 2, 4" logo from the time, in downtown Roanoke.

Advertising and product placement Arguably the most famous of Dr Pepper's advertising campaigns was their "Be a Pepper" series. These commercials referred to fans of Dr Pepper as "Peppers," and often featured crowd dance scenes with elaborate, over-the-top choreography. One popular ad included the jingle:

{{cquote] references and parodies. One of the first was a sketch on the program Second City Television, in which an overly-excited injured man (Eugene Levy) extols the work of a "Dr. Shekter" (Rick Moranis) who's been treating him. Levy and a group of patients wearing casts and crutches engage in their own elaborate dancing and singing (Wouldn't you like to have my doctor, too?), all to the alarm of Shekter (These people should not be dancing!).

Perhaps the most familiar face of these "I'm a Pepper" commercials, David Naughton, later had his breakthrough film role as the main character in the John Landis film An American Werewolf in London.

In 1986, the movie Short Circuit included many advertisements for Dr Pepper, including the old slogan ("Wouldn't you like to be a Pepper too?") used by the main protagonist Johnny 5. In the "Hate Plague" story arc in the Transformers series, the character Wreck-Gar infects Rodimus Prime with the line "I'm a Pepper. Wouldn't you like to be a Pepper too?" In the movie The Life Aquatic with Steve Zissou, Jeff Goldblum's character can be seen wearing an "I'm A Pepper" shirt while he's being held captive by pirates. Also, in the 1981 film, The Cannonball Run, actor Dom DeLuise (as Victor Prinzim) can be seen singing the "I'm a Pepper" jingle while running out of a Mini-Mart.



Dr Pepper has also been featured outside of the "I'm a Pepper" motif:



Dr Pepper's "Be You" advertising campaign centered around commercials featuring pairs of popular musicians, including LeAnn Rimes with Reba McEntire, Paulina Rubio with Celia Cruz, Thalía with Tito Puente, B2K with Smokey Robinson, Anastacia with Cyndi Lauper, Patricia Manterola with Ana Gabriel, and LL Cool J with Run-D.M.C. The campaign also featured individual musicians, notably Garth Brooks.

Dr Pepper was introduced to the Australian market in 1997 with a short-lived TV advertising campaign and low priced 280 ml cans sold through supermarkets. Dr Pepper was subsequently sold in 1.25 litre plastic bottles alongside other major brands until 2003. Cadbury Schweppes stated that the product did not gain acceptance by Australians, whose detractors complained that the drink tasted like "cough syrup" (a tag also given to Sarsaparilla). A report on the soft drink industry by IBIS accused Cadbury Schweppes of failing in their marketing of the brand, given its global appeal .

After withdrawing from the Australian market, Dr Pepper arrived without fanfare in New Zealand. Cans imported from the U.S. are available in some specialty stores in New Zealand and Australia.

On the 2000-12-20 episode of the Late Show with David Letterman, Letterman jokingly referred to Dr Pepper as "liquid manure". After a representative of Dr Pepper complained, CBS agreed not to rerun the Dec. 20 episode. Letterman repeatedly made assurances on the show that he was joking.

Several ads for Diet Cherry Vanilla Dr Pepper appeared on television in 2005. In one, a young woman on a blind date at a restaurant who sips into the beverage, suddenly making her date, restaurant patrons, and even a waitress all part of a musical sequence involving The Muppets version of the song "Mah Nà Mah Nà".

Recently, a new campaign was introduced, which features the Queen (band) song "I Want It All".

Dr Pepper slogans

Other flavors













Other Products



Imitations Many imitations of Dr Pepper exist and can often be identified by the use of "Dr" or "Mr" in their name. One of the most well-known competitors is Pibb Xtra, formerly called "Mr PiBB". It is made by The Coca-Cola Company.SoBe took its ginseng-infused approach with "Mr. Green".

Several other imitations include: Other generic versions are "Dr. Wells," "Mr. Ahhhh," "Doc Rocket" (from Trader Joe's) and "Dr. Foots."

The version sold at Safeway Stores was called "The Skipper" throughout the 1980s. Sometime in the 1990s it was renamed "Dr. Skipper", then "Dr. Select", and then "The Dr." After Safeway (UK)'s takeover by Morrisons, its version was renamed "Dr Pop".

Legal/trade history Dr Pepper was a frequent role player in the 1990s antitrust history of the United States. As part of these activities, economists and the courts have even weighed in with the opinion that Dr Pepper is a "Pepper" flavored drink and not a "Cola." In 1995, the Federal Trade Commission blocked a merger between The Coca-Cola Company and Dr Pepper on grounds that included concerns about a monopoly of the "Pepper" flavor category of soft drinks. In 1996, Dr Pepper was involved in an antitrust case involving Jerry Jones, the Dallas Cowboys, NFL Properties, Nike, Inc., and other commercial interests active at Texas Stadium in Irving, Texas. In 1998, the "Pepper" flavor soda category was a major part of the analysis supporting an antitrust case between Coca-Cola and Pepsi.

Sources | last = Rodengen | first = Jeffrey L. | title = The Legend of Dr Pepper/Seven-Up | publisher = Write Stuff Syndicate, Inc. | date = 1995 | isbn = 0-945903-49-9 -->

| title = History of Dr Pepper | url=http://www.brandspeoplelove.com/csab/Brands/DrPepper/HistoryofDrPepper/tabid/147/Default.aspx | accessdate = 2007-07-04 -->

References External links



Dr Pepper
Official Dr. Pepper company news, product information, games, contests, history, and advertising photos.

Dr Pepper De

Dr Pepper - Wikipedia, the free encyclopedia
Dr Pepper is a sweet carbonated soft drink marketed in North America and South America by Cadbury Schweppes Americas Beverages (CSAB), a unit of Cadbury Schweppes.

Coca-Cola - Our Brands
Dr Pepper Pharmacist Charles Alderton created this unique blend of 23 fruit flavours in 1885, at a Texas drugstore owned by a man named Wade Morrison.

Free 'Dr Pepper' Ringtones
Dr Pepper' is offering you the chance to get a free 'Dr Pepper' ringtone direct to your phone. There are 20 tones to collect, and you'll never know what you're going to get until ...

Dr Pepper Museum - Home
A non-profit organization; includes history, visitor information, news and events and contacts.

Dr. Pepper
Basta convencer o dono deste site do porquê você que merece esta porrada?! =) As frases mais criativas levam. Não esqueçam de me chamar pra ver os filmes comendo uma pipoquinha

Dr Pepper - IC-Games review and previews
Dr Pepper Off Topic ... this thread has 3 replies and has been viewed 474 times

Dublin Dr Pepper
Visit the world's oldest Dr Pepper Bottling plant in Dublin, Texas.

Dr Pepper Calls Axl Rose’s Bluff
I love this! After years (and years) of stalling on the release of Chinese Democracy, Dr Pepper has taunted Axl Rose by offering everyone in America a free

 

Dr Pepper



 
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